Friday, August 12, 2011

New Report on American Grandparents

The MetLife Mature Market  Institute recently published a study about grandparents: "The MetLife Report on American Grandparents: New Insights for a New Generation of Grandparents".  The data for this study was gathered from the 2010 Census Bureau reports, the Bureau of Labor Statistics Consumer Expenditure Surveys, and the Center for Disease Control.  

Highlights of this study include:
  •  Approximately one in ten households are headed by a grandparent, who has at least one grandchild living with them.
  • A majority of grandparents, (54%), are baby boomers, ages 45 to 64.
  • There were an estimated 65 million grandparents in the United States in 2010 and it is estimated that this number will climb to 80 million in 2020.
  • Grandparent spending on child-specific items (like infant formula and children's clothing) has increased 71% since 1999.

The full report can be downloaded here.

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