Thursday, January 6, 2011

Pew Generations 2010

 Pew Internet has published the results of their Generations 2010 report. This report was based on a telephone survey of 2,252 adults, which asked about American's use of the internet. This report had three age categories for older adults: older boomers, ages 56-64; the Silent Generation, ages 65-73; and the G.I. generation ages 74 and above. Here are some of the highlights of the report which concern older adults:
  • 76% of Older Boomers use the internet.
  • 58% of the Silent Generation use the internet.
  • 30% of the G.I. Generation use the internet.
  • 44% of the Silent Generation have searched for financial information and this percentage is higher than for any other age group.
  • All three "older adult" age groups have greatly increased their use of social network sites - with the percentage of the G.I. Generation who use Social Networking sites increasing from 4% in 2008 to 16% in 2010!
  • 76% of Older Boomers get news online.
  • Email is the top online activity for all "older adult" age groups, followed by "search", and then "finding health information".
The full report can be accessed here.

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