Wednesday, December 16, 2009

New Statistics on Internet Use by Older Adults

The Neilsen Company has recently published a report that shows that internet use by Seniors has increased 55% in the last five years.  This is an increase of over 6 million Seniors!  According to this study, the top five online activities for people 65 and older were:
  • Personal email  88.6%
  • Viewed or printed maps online  68.6%
  • Checked weather online  60.1%
  • Paid/viewed  bills online   51.2%
  • Viewed/posted photos online  50.1%
The top 5 online destinations for people 65 and older were:
  • Google Search
  • Windows Media Player
  • Facebook
  • Youtube
  • Amazon
Facebook showed the biggest increase in use by older adults - it ranked 45th last year and is now ranked 3rd.

No comments: