Monday, June 23, 2008

New Study about Internet Use

A new study from the AARP and the Center for the Digital Future has shown some interesting new trends in internet use by older adults (50+). A news release from AARP summarized some of the results of this study:
  • Older adult internet users access news information online more often than do internet users under 20 years of age.
  • 18% of older adult internet users play online games at least once per day.
  • 68% browse and buy items online.
  • 46% use the internet to maintain social relationships
  • Of those 50+ who are involved in online communities, 70% state that these communities are very important to them.
This news release quoted Jeffrey I. Cole, director of the Center for the Digital Future at the USC Annenberg School for communication, as saying "In specific areas, there is often little difference in use of online technology between older users and some of the youngest users."

More highlights of this study can be found here.

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